AO World is on a mission to be the best online retailer of electrical appliances in Europe. The company is the fastest growing online retailer of major domestic appliances in the UK, serving 4.5m customers a year, and recently launched ao.de in Germany with more countries to follow in the coming years. The company is redefining retailing in its chosen categories with a market leading online retail proposition. Today every one in four appliances bought online is transacted through an AO site. A high growth entrepreneurial business, AO constantly evolves and adapts, in both the markets in which it operates and the way it engages with its staff. The company has been named the fourth Best Company to Work for in the UK in the Sunday Times Top 100 for two years on the run. AO’s unique and vibrant culture, empowers its staff to make the right decisions for the business, giving the autonomy and clarity to flourish in their role. Not bad for a company that was set up after a £1 bet. Ao.com are proud to sponsor BarCamp Manchester and continue our support to the local development community!